The first step of designing an app was brainstorming. We were told to create an app centered around New York, so I had to think of common/valid problems that New Yorkers and New York Tourists face. Hopefully the app I come up with will solve one of these problems (or at least make it easier to face). These are the three problems and solutions I came up with:
- Cheap Thrills. There are tons of things to do in the city, but it’s easy to be unaware of what’s going on. People don’t always know how to find cool events going on that are tailored to their interests. In addition to this predicament, young people usually don’t have a lot of money. So, my first idea is to create an app that tells you all the free and cheap activities or promotions that are going on around you. It will use your phone’s GPS to track your location in order to find events/promotions/sales closest to you. You can search for events by keyword,category, price, distance, and time. You can set a list of your interests, save events in your Favorites, and access directions through your phone’s map right from the app. I’m thinking of targeting a teenage/young adult audience because these are the people with the least amount of money (generally speaking). They don’t work full time jobs and are always looking for something fun to do after school and on the weekends.
2. Fashion Forecast. Here’s a scenario: You are a tourist visiting New York for 2 weeks. You aren’t from the area, you don’t want to stick out as a tourist, and you’re confused about what to pack. You ask questions like, What’s the weather like in New York? What is NYC street style like? What are people wearing? Well, this app will help you out. It will give you the forecast for whatever city you are visiting. Then, it will give you suggestions on what to wear based on the forecast and the current fashion trends in that city. This app will primarily target a female audience, but I want it to be gender-neutral enough that a male audience feels comfortable using it, too. I want the fashion suggestions to be linked to online stores or Pinterest inspiration boards so users can buy items easily or browse through more images for inspiration.
3. Self Serve. This app will help you serve others. There are a lot of people who want to volunteer but aren’t sure how. NYC has a ton of volunteer opportunities and I wish there was one place to browse through them all. I want this app to follow the same general format as my first idea (Cheap Thrills) except instead of focusing on free/cheap events, it will exclusively focus on volunteer opportunities. It will use GPS for location, you can set your interests so the app will give you suggestions, and you can search for events based on time, place, category, and skill level/prerequisites. I think a lot of people are well-intended and care about a lot of causes, so this app can turn their caring into doing.