The first step in creating this PSA was figuring out what to say. I felt that because of the subject matter, words are the primary concern, and visuals are secondary in importance. I spent a great deal of time researching what to say and writing and editing a script for my video. I watched some example PSA’s and informational videos about Autism to use as a guide, and two of them are listed below.
This video in particular was the most thorough I could find. The National Autistic Society is a reputable source, and you’ll notice that I borrow phrases from this video’s dialogue in my video. I loved how straight forward the narrator’s explanations are. It makes Autism easy to understand if you know nothing about it.
I really liked the visual style of this video and wanted to take a similar approach. Because Autism is nearly always diagnosed during childhood, I thought a childlike illustrative style suited the subject matter. I aimed to make my video approachable, friendly, and unmistakably hand drawn. I also like the idea that my video has the ability to reach children on a personal level, because maybe it will help them better understand any Autistic peers and friends they may have. Autism is very common (1 in 68 people are on the spectrum) so it’s likely that children without Autism are exposed to children with Autism either at school, sports, clubs, etc.
I took notes while watching videos and reading some articles. I wrote down important concepts I wanted to illustrate, and key phrases I wanted to use in my audio.
Below is an evolution of my script. I recruited my mom to record the voiceover, and because she is a Special Education teacher she had some great insights about what to say. Together we made edits and further researched specific attributes of Autism in one of her textbooks.
I drew all the artwork for the video on my iPad, keeping the drawings imperfect to resemble the work of a child. When putting the video together, I started by placing the artwork in the correct time slot, matching up the visuals to the audio. I wanted to place everything in a sort of no-frills approach before fine tuning the moving parts.
Here is a preliminary video:
Some changes I made for the final video:
- Instead of simply placing images and words, I added effects. Examples: fading in/out, zooming in/out for transition, moving position across the screen.
- Make “having an intense special interest” feel more intense. I filled the screen with more dinosaurs to get this point across.
- Make “sensory overload” feel more overwhelming. There is too much white space in this preliminary video and it feels to calm. I again filled the screen with a variety of large images representing the senses.
- Incorporate the spinning animation from Part 2 of this project
- Smoothly end the video with a concluding statement.
Below is the final video: