I started my design process with some sketches. I knew I wanted the brand to feature a chick, to play off the name “Cheap” (a pun for a chick saying “Cheep”). My original name for the app was “Cheap Thrills” but that felt too adult-like and maybe even a little risqué. Because of my young audience, I thought a name change was appropriate.

A design brief, including a user scenario: Design Brief_CheapDesign Brief_Cheap-01

First round of digital designs:

Possible logos:

Cheap Logo-01            Cheap Logo-02

First poster design:

App design Poster_0-01.png


















Revisions to screens:



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s