I started my design process with some sketches. I knew I wanted the brand to feature a chick, to play off the name “Cheap” (a pun for a chick saying “Cheep”). My original name for the app was “Cheap Thrills” but that felt too adult-like and maybe even a little risqué. Because of my young audience, I thought a name change was appropriate.
A design brief, including a user scenario: Design Brief_Cheap
First round of digital designs:
First poster design:
Revisions to screens: